About Sova

Our mission is to ensure that every hire is the perfect fit

We've built a talent assessment platform that provides a full suite of science-based tools to fairly, accurately and reliably align candidates' skills and values with an organisation's needs. This creates a positive and productive work environment where every hire feels like the perfect fit.

AboutAdaptabilityAbout
Founded 2015Candidate progress
About
AboutCandidate progress
AdaptabilityAbout
AboutFounded 2015

Who we help

We help talent acquisition teams in companies across various industries, from growing businesses to well-known enterprises. Sova is ideal for any organisation that values an assessment process reflecting its brand and culture, and who wants something that seamlessly integrates into existing workflows and works exactly as they do.
10M+
candidates
200K+
hires
50+
countries
98%
satisfaction
Unilever
Vodafone
TUI
RBS
John Lewis
Virgin O2
Liberty Global
Randstad
Generali
Allen & Overy
RSA
Randstad

Our Story

We believe that job satisfaction and future performance are largely determined during the hiring process. Unfortunately, many individuals end up in positions that are not well-suited for them due to outdated evaluation methods used by hiring teams.

Dr. Alan Bourne experienced this issue firsthand while practicing as a Chartered Organisational Psychologist. He observed that legacy assessment solutions and technologies often left organisations with disconnected, siloed tools that failed to communicate with one another. This resulted in a poor candidate experience that was filled with bias, causing organisations to miss out on valuable talent.
Dr Alan Bourne
SOVA
In 2015, Alan took a bold step to transform the assessment market by creating Sova, a centralised Talent Assessment Platform designed to minimise wasted resources and enhance the effectiveness, fairness, and quality of hiring.

Since its inception, Sova has been utilised by hundreds of the world's largest organisations, assisting in the hiring of hundreds of thousands of candidates.

Our mission remains unchanged: to ensure that every hire is the perfect fit for both the employee and the employer.

Our Values

Right Fit, Every Time
Right Fit, Every Time

We’re committed to making sure every hire feels like the perfect match.

Rooted in Science
Rooted in Science

Every solution we offer is evidence-based and grounded in psychological expertise.

Fair and Square
Fair and Square

We champion fairness and equality in hiring.

Always Evolving
Always Evolving

We’re constantly learning and improving to stay ahead and deliver the best results.

Candidate Experience First
Candidate Experience First

We treat your candidates as if they were our own, ensuring a smooth, engaging experience.

One Team
One Team

Our team partners with yours to create one unified team dedicated to helping you hire better.

Right Fit, Every Time
Right Fit, Every Time

We’re committed to making sure every hire feels like the perfect match.

Rooted in Science
Rooted in Science

Every solution we offer is evidence-based and grounded in psychological expertise.

Fair and Square
Fair and Square

We champion fairness and equality in hiring.

Always Evolving
Always Evolving

We’re constantly learning and improving to stay ahead and deliver the best results.

Candidate Experience First
Candidate Experience First

We treat your candidates as if they were our own, ensuring a smooth, engaging experience.

One Team
One Team

Our team partners with yours to create one unified team dedicated to helping you hire better.

Award-winning and highly rated

Tiara Recruitment Awards
Tiara Recruitment Awards

Our leadership team

Darren Jaffrey
Darren Jaffrey
Chief Executive Officer
linkedin
Christine Higgs
Christine Higgs
Chief Operations Officer
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Iain Purchase CRO
Iain Purchase
Chief Revenue Officer
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Hazel Naik - CFO
Hazel Naik
Chief Financial Officer
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Jarret Hardie
Jarret Hardie
Chief Technology Officer
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Aaron Romero
Aaron Romero
VP of Marketing
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Caroline Fry
Caroline Fry
Director of Product
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Nick Brown
Nick Brown
Global Professional Services Director
linkedin
Darren Jaffrey
Darren Jaffrey
Chief Executive Officer
linkedin
Christine Higgs
Christine Higgs
Chief Operations Officer
linkedin
Iain Purchase CRO
Iain Purchase
Chief Revenue Officer
linkedin
Hazel Naik - CFO
Hazel Naik
Chief Financial Officer
linkedin
Jarret Hardie
Jarret Hardie
Chief Technology Officer
linkedin
Aaron Romero
Aaron Romero
VP of Marketing
linkedin
Caroline Fry
Caroline Fry
Director of Product
linkedin
Nick Brown
Nick Brown
Global Professional Services Director
linkedin

Join Our Team

We’re always seeking exceptional individuals who wish to join our mission of ensuring every hire is the perfect fit. If you are ready for the challenge, please check our careers page.