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Meet Our Leadership Team

Caroline Fry
Caroline Fry

Director of Product

Christine Higgs
Christine Higgs

GM, EMEA

Darren Jaffrey
Darren Jaffrey

Chief Executive Officer

Sarah Mortenson
Sarah Mortenson

Strategic Solutions Director

Jarret Hardie
Jarret Hardie

Chief Technology Officer

Nicola Tatham
Nicola Tatham

Chief IO Psychologist

Hazel Naik
Hazel Naik

Chief Financial Officer

Iain Purchase
Iain Purchase

GM, Partners & APAC

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Making Science Work


We make science work in the real world, by combining our core psychological expertise with the creative use of digital technology, challenging existing thinking to reimagine what can be achieved. Our measure of success is simple – have we made the greatest measurable impact we can to help our clients.

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Different, Together


We work to create something none of us could manage alone. It works because we are committed to a shared goal, value teamwork, recognise each other’s strengths, and always communicate openly, honestly and respectfully.

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Restless Spirits


We are endlessly curious – about our science, our clients and our industry. By questioning assumptions, embracing new experiences and travelling beyond our comfort zone, we are able to respond with speed and agility to a constantly changing world.

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Ever Upwards


We love achieving what we set out to achieve, as individuals, as teams and as a business. We care about working profitably and sustainably. We always look to go one better and never do anything by halves.