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Sova Assessment launches in the US to meet increasing global demand for enterprise talent assessment

calendarApril 01, 2022
calendarAlan Bourne
Sova Assessment launches in the US to meet increasing global demand for enterprise talent assessment

London, England, 5th April 2022 - Sova Assessment, the enterprise-level talent assessment HR technology business, today announces the launch of the business in the US. The expansion builds on rapid success across Europe, Middle East, and Asia-Pacific.

Headquartered in London, with international offices in Dubai and Melbourne and a global network of strategic partners, Sova is an end-to-end talent assessment SaaS platform that is aimed at enabling enterprises to make work better for their people.

Unlike other online assessment platforms that offer static or piecemeal assessments, Sova offers solutions that are as agile and unique as your organisation. The HR technology combines scientifically strong assessment tools, workflow management and predictive analytics in one fully integrated platform, helping organisations make fast, fair, and data-driven decisions throughout the employee journey. Sova’s technology delivers a leap forward from the disjointed and fragmented systems that have traditionally been used for talent management.

Sova’s expansion in the US is being led by two industry-leading talent assessment experts. Dr. Charles Handler, internationally renowned industrial psychologist and CEO and founder of Rocket-Hire, will spearhead the US team as President. Based on his 20-year long career working with globally renowned brands like Nike, Fidelity Investments and Delta Airlines to develop effective, legally defensible employee selection systems, Charles has extensive expertise in technology-based assessments and selection science that will drive forward the vision of the business for the US market and beyond.

Having spent over 20 years in the sector and critically evaluated over 300 firms, it’s clear there’s a tension between the old and the new when it comes to talent assessment. I believe that a more integrated approach that values both science and technology equally – and is truly effective at managing bias – is where the future lies. Sova and I share a passion and commitment to deliver talent solutions for organisations in the US that make no compromise on speed and rigour, to address the needs of a challenging labour market.” 

Dr. Charles Handler, President, Sova Assessment US

Charles will be joined by Doug Wolf who will assume the role of Managing Director at Sova Assessment US. With a proven track record of leading and growing organisations in the HR technology and assessment space, including Select International, he combines deep industry knowledge and commercial expertise to establish and grow Sova in the US.

“Sova’s entry into the US marks a significant milestone in our development. Having worked with organisations all over the world, we know first-hand the challenges they face in relation to talent and the need for a more strategic and data-driven approach. I am excited about growing our presence in the US led by renowned industry pioneers in Charles, Doug, and the team, delivering world-class talent solutions for our enterprise customers.” Alan Bourne, CEO and founder Sova Assessment

About Sova Assessment

Sova Assessment launched in 2015 as one of the first fully configurable, mobile friendly digital assessment platforms centred around client needs. It has since grown to a point where it is now used by over 120 organisations that rely on Sova’s SaaS-based platform which provides an end-to-end talent assessment solution, combining psychometric science with a compelling technology platform. Sova serves customers in over 20 countries, with offices in London, Dubai and Melbourne and a network of global strategic partners.

Media Contact:

Claire Rahmatallah



Sova Assessment launches in the US to meet increasing global demand for enterprise talent assessment